Buyer guide · 3 min read
Shopify vs Dukaan: which should an Indian seller choose?
By the Nexta Web Solution team · Updated
The short answer
Dukaan is an India-built store builder aimed at getting small sellers online quickly from a phone, with simple plans and India-first defaults. Shopify costs more each month and charges a transaction fee when you use Indian gateways, but offers far more design freedom, a much larger app ecosystem and room to grow, including selling abroad. Choose Dukaan to start simply on a tight budget; choose Shopify when the store is becoming a real brand.
Side by side
| Shopify | Dukaan | |
|---|---|---|
| Plans (India) | Basic ₹1,499/month billed yearly (₹1,994 monthly); Grow and Advanced cost more | Monthly and yearly plans; check Dukaan’s pricing page for current rates |
| Transaction fee with Indian gateways | 2% on Basic, 1% on Grow, 0.6% on Advanced | Check current terms on Dukaan’s pricing page |
| Design freedom | Thousands of themes, full code access | Simple themes; limited custom HTML/CSS reported by reviewers |
| Apps and integrations | Very large app store | Smaller set of built-in features |
| Selling internationally | Strong: multi-currency, global payments | India-focused |
| Ease for beginners | Easy | Very easy, mobile-first |
| Hiring help | Many Shopify developers | Fewer specialists |
Shopify figures are from Shopify’s India pricing page (October 2026). Dukaan does not show its plan prices in a form we could verify, so check its live pricing page.
Dukaan suits you when
- You are testing a product idea with a small catalogue.
- You want to set up and manage everything from your phone.
- Your buyers are in India and you sell physical products.
- Keeping monthly costs very low matters most.
Shopify suits you when
- You are building a brand and want a distinctive store design.
- You need apps for reviews, subscriptions, bundles or marketing.
- You plan to sell abroad or on several channels.
- You expect to hire developers or agencies as you grow.
Moving from Dukaan to Shopify later
Products and customers can usually be exported and imported; design and URLs need rebuilding, with redirects to keep search traffic. Our Shopify Starter package sets up a complete store for ₹34,999 + GST in 15 working days. See also e-commerce website cost in India.
Sources: Shopify India pricing · Dukaan pricing · Kripesh Adwani: Dukaan review (June 2026)