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Nexta Web Solution
Software development & IT

A CRM shaped like your sales process, so your team actually uses it

Every IndiaMART enquiry, website form and WhatsApp chat lands in one place, goes to the right person and gets a follow-up date. We build it around how you sell today, then tighten it.

  • From ₹1,50,000 + GST. Custom software pricing: a paid discovery sprint at ₹24,999 + GST, credited to the build, produces the scope and a fixed written quote.
  • A real person on WhatsApp within 15 minutes, Mon–Sat 10 am–7 pm IST, in Bengali, Hindi or English.
  • You own the work. Code, files, accounts and data stay in your name, with an NDA on request.

Updated by the Nexta Web Solution team

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  • 5+ years experience
  • 10,000+ clients
  • MSME registered
  • ISO certified
  • PCI DSS certified
  • NIXI accredited

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  • 5+ years experience · 10,000+ clients

    Businesses in India, the UK, the Gulf and beyond

  • MSME · ISO · PCI DSS · NIXI

    Registered, certified and accredited. See details

  • Registered Pvt Ltd company

    CIN U62099WB2024PTC267968 · 2 offices in Hooghly

  • A real person on WhatsApp

    Reply within 15 minutes in office hours

Custom CRM development at Nexta, in short

Custom CRM development is building a sales and customer system around your own pipeline instead of bending your team to a generic tool. Nexta builds CRMs for Indian traders, manufacturers and service firms, or customises Zoho and similar CRMs, with IndiaMART, WhatsApp, website and Tally links. Work starts with a paid discovery sprint; full builds start at a fixed quoted price, and a first usable version typically takes 8 to 12 weeks.

Two people discussing a project while looking at a laptop
PricingFrom ₹1,50,000 + GST
5+ years · 10,000+ clients

Where leads leak in most sales teams

“Three salesmen called the same buyer, or nobody did”

IndiaMART and Justdial enquiries arrive by email, app and SMS. Whoever sees them first grabs the good ones, the rest go cold, and you find out when the buyer has ordered elsewhere.

“My team won't use the CRM we pay for”

The software has two hundred settings and forty fields per lead. The team fills the minimum for a week, then quietly goes back to Excel and their own WhatsApp.

“When a salesman leaves, his customers leave with him”

The history is in his phone: chats, quotes, promises. The next person starts from zero and the customer notices.

“I can't see which leads turned into orders”

You spend on IndiaMART, Google Ads and trade fairs, but nobody can say which source produced real orders and which produced only calls.

“Follow-ups depend on someone's memory”

Quotes go out and nobody calls back on day three. A simple reminder would have closed half of them.

What our custom CRM development includes

Your pipeline, your stages

We map how a deal moves in your business, from enquiry to sample to quote to negotiation to order to dispatch, and build those exact stages. Fields are kept to what your team will genuinely fill.

IndiaMART and Justdial lead sync

For paid IndiaMART sellers we pull leads through the official Lead Manager API every few minutes and remove duplicates. Justdial, website forms and Facebook lead ads are captured from whatever feed or email format your account provides.

Auto-assignment and ownership rules

Leads go to the right person by product, city, language or round robin. If nobody touches a lead within the time you set, it moves to the next person and the manager is told.

WhatsApp inside the CRM

Using the official WhatsApp Business Platform, chats with customers are logged against the customer record, not in a salesman's personal phone. Quote and reminder templates go out with one tap.

Follow-up reminders that are hard to ignore

Every open deal has a next action and a date. The mobile app shows today's calls first, and overdue items appear on the manager's dashboard each morning.

Quotes, orders and Tally

Generate a GST-ready quotation from the CRM, convert it to an order, and push the customer and sales order to Tally so the accounts team works from the same details.

Reports that answer real questions

Which source gives orders, not just enquiries. How long each stage takes. Which salesperson has deals stuck. Plain dashboards, exportable to Excel.

From your sales floor to a working CRM

  1. 1Weeks 1-2

    Discovery sprint

    We sit with your sales head and two or three salespeople, map the real process, and agree what version one must do. You get screens and a fixed quote.

  2. 2Week 3

    Prototype with your team

    Clickable screens tested by the people who will use them daily. We cut every field they would skip.

  3. 3Weeks 4-10

    Build and integrations

    Web app plus mobile app for field staff, lead sources connected, WhatsApp and Tally links set up. Weekly demos.

  4. 4Weeks 10-12

    Data migration and pilot

    Your Excel sheets or old CRM data are cleaned and imported. One team runs on the new CRM for two weeks before everyone switches.

  5. 5Go-live

    Rollout and training

    Training in Bengali, Hindi or English, a short guide per role, and a month of close support while habits form.

What you get

  • Web CRM and Android app for sales staff (iOS if needed)
  • Lead capture from IndiaMART, Justdial, website forms and ad lead forms
  • Assignment, escalation and follow-up rules you can change from settings
  • WhatsApp Business Platform integration with approved templates
  • Quotation and order module with Tally sync
  • Manager dashboards and Excel exports
  • Cleaned and imported data from your old sheets or CRM
  • Source code, database and admin access in your name
  • Role-wise user guide and recorded training

Pricing

From ₹1,50,000 + GST

₹1,77,000 including GST

Custom software pricing: a paid discovery sprint at ₹24,999 + GST, credited to the build, produces the scope and a fixed written quote. Custom CRM builds start from ₹1,50,000 + GST. Customising an existing CRM is quoted per project. WhatsApp conversation charges, SMS and CRM licences are billed at cost.

Get my quote Book a free call

Every price shows GST and the total. Nothing is added after you enquire.

Why owners choose us for this

We will tell you if you don't need a custom CRM

If your process is standard, Zoho, Freshsales or a similar CRM with sensible setup is cheaper and faster. We customise those too, and only recommend a custom build when your workflow genuinely does not fit.

Adoption is part of the scope

A CRM nobody opens is wasted money. We design for the salesperson on a phone between visits, keep forms short and pilot with one team before rolling out.

Your data stays yours

The database sits on your server or ours under your account, with daily backups. No per-user licence, and no export fees if you move later.

Indian integrations we have actually worked with

IndiaMART's API limits, Tally's XML import, WhatsApp template approval and GST-compliant quotes are known ground for us, not items on a brochure.

Is this right for you?

A good fit if

  • Manufacturers, traders and distributors getting regular enquiries from IndiaMART, Justdial and trade fairs
  • Service businesses with a multi-step sales process such as site visits, samples or approvals
  • Teams of five or more salespeople, especially field staff working from phones
  • Companies already on Zoho or similar who need deeper customisation or Indian integrations

Probably not the right fit if

  • A two-person business with a handful of leads a week: a shared sheet or a free CRM plan is enough
  • Teams that want more leads, not better handling of existing ones: start with lead generation first
  • Businesses unwilling to give a manager time to run the pilot and enforce usage

Custom CRM development: frequently asked questions

Something else? Call +91 7500-4300-91 or WhatsApp us.

A custom CRM built by Nexta starts from ₹1,50,000 + GST. The final figure depends on the number of pipelines, integrations (IndiaMART, WhatsApp, Tally, website) and whether you need a mobile app. We start with a ₹24,999 discovery sprint, credited to the build, and then give you a fixed written quote so there are no surprises mid-project.

If your sales process is simple and standard, Zoho or a similar ready CRM is usually the better start: lower cost and quick setup. A custom CRM makes sense when your process has unusual stages, field teams need a very simple app, you want deep IndiaMART or Tally links, or per-user licences have become expensive. We do both and will recommend honestly.

Yes, if you are a paid IndiaMART seller. IndiaMART provides a Lead Manager Pull API with a secret key. We call it every few minutes within its limits, remove duplicate enquiries and assign each lead instantly. The key expires if left unused for a while, so we also set up an alert in case the sync ever stops.

A first working version usually takes 8 to 12 weeks after discovery, including a two-week pilot with one team. More complex builds with several pipelines, dealer portals or approval chains take longer, and the date is written into the quote. We prefer releasing a smaller CRM your team adopts over a large one launched months later.

Yes, through the official WhatsApp Business Platform from Meta. Messages to customers are logged against their CRM record, reminders and quotes go out as approved templates, and replies reach the right salesperson. We do not use unofficial bulk-sender tools, because they get numbers banned and your customer chats are lost with them.

We collect it, remove duplicates, fix phone number formats and map columns to the new fields. You review a sample before the full import. Old notes and history can be attached to each customer so nothing is lost. Complex migrations from older software are covered on our data migration page.

Your company does. Source code, database and server access are in your name, with no per-user licence. If you want to move to another developer or host later, everything needed is handed over. We offer a maintenance plan for updates and new features, but you are not locked into it.

Yes. We work with clients in the UK, the Gulf, Australia and North America, with fixed quotes in USD, GBP or AED on request. Integrations change by country, for example local accounting software or lead marketplaces in place of IndiaMART and Tally, and we scope those in discovery.

Sources: IndiaMART: Lead Manager Pull API integration with third-party CRMs · Tally: Getting started with Tally integrations

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Custom CRM development for businesses in Hooghly, Kolkata and worldwide

We are based in Hooghly, with offices in Ramanathpur and near the LIC Office in Chanditala. We work with businesses in Chanditala, Serampore, Chinsurah, Chandannagar, Uttarpara, Arambagh, Howrah, Kolkata and the rest of West Bengal, and we are happy to meet at our office or yours.

Talk to us in Bengali, Hindi or English, on WhatsApp or at our office.

Our Hooghly and Kolkata page

Head office

Ramanathpur, Hooghly

Plot No-229, Ramanathpur
Hooghly, West Bengal 712704
India

Mon–Sat, 10:00 AM – 7:00 PM IST

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Branch office

Chanditala, Hooghly

Near LIC Office, Chanditala
Hooghly, West Bengal 712702
India

Mon–Sat, 10:00 AM – 7:00 PM IST

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