Why Meta Tags Still Matter
Meta tags are the first impression your website makes — both on Google and on social media. A weak title and description can cut your click-through rate by 40% even if you rank #1. Strong meta tags are the cheapest SEO win available to any Indian business.
The 3 tags that move the needle
Title tag — keep it under 60 characters, lead with the keyword, end with your brand. Example: "Free GST Invoice Generator India | Nexta".
Meta description — 150–160 characters, write like an ad, include a clear benefit and a soft CTA ("Try free", "No signup").
Open Graph image — 1200×630px. This is what shows up when someone shares your link on WhatsApp or LinkedIn. A good OG image can double social click-through.
Indian SEO context
Indian users increasingly search in mixed Hindi-English ("near me" + city). Include your city in the title for local pages — "Web Design Agency Hooghly" outperforms "Web Design Agency" for local intent. Also pair these with our Free Website Audit Tool to find more SEO wins.