Website rebranding that keeps the rankings and enquiries you already earned
New name, new look or new domain, carried over page by page so Google and your customers can follow you. The new identity goes live; the search traffic does not walk out the door.
- Where the new design and build match a standard scope, our website packages apply (₹14,999, ₹34,999 or ₹74,999 + GST).
- A real person on WhatsApp within 15 minutes, Mon–Sat 10 am–7 pm IST, in Bengali, Hindi or English.
- You own the work. Code, files, accounts and data stay in your name, with an NDA on request.
Updated by the Nexta Web Solution team
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5+ years experience · 10,000+ clients
Businesses in India, the UK, the Gulf and beyond
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MSME · ISO · PCI DSS · NIXI
Registered, certified and accredited. See details
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Registered Pvt Ltd company
CIN U62099WB2024PTC267968 · 2 offices in Hooghly
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A real person on WhatsApp
Reply within 15 minutes in office hours
Website rebranding at Nexta, in short
Our website rebranding services move an existing website to a new brand name, design or domain without throwing away its Google rankings. Nexta crawls the old site, maps every URL to its new home, sets up 301 redirects, moves content, updates Search Console, Google Business Profile and listings, and monitors traffic after launch. It suits businesses renaming, merging or modernising. Design and build follow our website packages where they fit; migrations are quoted within 24 hours. Most projects take three to eight weeks.

Why rebrands so often cost businesses their traffic
“After the last redesign, enquiries dropped by half”
The new site looked better, but old page addresses were deleted, nobody set up redirects and Google sent visitors to error pages for months.
“We changed our company name and Google still shows the old one”
Search results, Google Maps, Justdial and old directory listings all disagree. Customers are not sure you are the same business.
“We need a new domain but are scared to switch”
Moving from a long hyphenated .com to a short .in, or from a personal domain to a company one, feels like starting from zero.
“The website no longer matches who we are”
You have added services, moved upmarket or merged with a partner, but the site still talks about what you did five years ago.
“The old developer has vanished with the logins”
Nobody has the hosting password or registrar account, so even planning a rebrand feels impossible.
What our website rebranding services include
Pre-move audit and baseline
We crawl the current site with Screaming Frog, export Search Console and GA4 data and record which pages bring traffic, links and enquiries. That baseline is how we judge the move afterwards.
URL mapping
Every old URL, including images, PDFs and blog posts, is matched to the closest new page in a spreadsheet you approve. Pages with nowhere to go are handled deliberately, not dumped on the homepage.
Permanent redirects done properly
301 redirects from each old address straight to its new one, with no long chains. Google recommends keeping redirects generally for at least a year; we set them up to stay much longer.
New identity on the site
Logo, colours, fonts and tone applied across templates, emails and forms. If you need the brand itself designed, our graphic design team creates the logo and brand kit first.
Content migration and rewrite
Pages that rank are moved with their content intact or improved, not replaced with thin new copy. Old brand names are updated, and structured data, canonicals and meta tags point to the new URLs.
Domain change and Search Console
For a new domain we verify both properties, use Google's Change of Address tool, submit new sitemaps and handle DNS, SSL and email. Domain registration (including .in through our NIXI accreditation) and hosting are in-house.
Listings and profiles update
Google Business Profile, Justdial, IndiaMART, social handles, payment gateway names and invoice templates updated so the new name appears everywhere customers look.
Post-launch monitoring
We watch crawl errors, 404s, indexing and traffic daily in the first weeks and fix problems as they show up.
How the move happens, week by week
- 1Week 1
Discovery and access recovery
We list what is changing, recover domain and hosting access if needed, and agree scope and a written go-live date.
- 2Week 1-2
Audit and URL map
Crawl, baseline report and the full redirect map for your sign-off.
- 3Week 2-6
Design and build on staging
The rebranded site is built on a private staging link, blocked from Google, with content moved and checked.
- 4Go-live
Launch day
Redirects go live, DNS and SSL switch, Search Console is updated and we test the top pages and forms by hand.
- 5Weeks 1-8 after launch
Monitoring and listings
Daily checks at first, then weekly, while listings and profiles are updated to the new name.
What you get
- Pre-move baseline report from Search Console and GA4
- Full URL map spreadsheet signed off by you
- Rebranded website on your hosting, with code and logins owned by you
- 301 redirect rules documented and kept live
- Updated sitemaps, canonicals and structured data
- Search Console Change of Address (for domain moves)
- Updated Google Business Profile and key directory listings
- Brand assets used on the site: logo files, colour and font specs
- Post-launch report comparing traffic with the baseline
Pricing
Fixed quote within 24 hours
Where the new design and build match a standard scope, our website packages apply (₹14,999, ₹34,999 or ₹74,999 + GST). Larger sites, e-commerce stores and domain moves with many pages are priced per project after the audit, with a fixed quote within 24 hours of a free call and the go-live date in writing.
Every price shows GST and the total. Nothing is added after you enquire.
How we protect what your site has already earned
SEO is planned before design starts
Most redesigns treat redirects as a last-minute task. We build the URL map first, so the new structure is designed around the pages that already earn you business.
Honest about the dip
Google itself says to expect temporary ranking fluctuation during a move. We tell you that upfront, plan the launch away from your busiest season, such as Puja or wedding months, and show you how traffic recovers.
Domain, hosting and site under one roof
As a NIXI-accredited registrar running our own hosting brand, we handle DNS, SSL, email and server moves directly, so there is no blame game between three vendors on launch day.
You own everything at the end
The domain, hosting account, code and design files are in your name. We document the redirects so any future developer can see what was done and why.
Is this right for you?
A good fit if
- Businesses changing name, merging or moving to a new domain
- Established sites with good Google traffic and an outdated design
- Companies moving from a freelancer-built site to a professionally managed one
- Brands expanding into new markets and needing a refreshed identity
Probably not the right fit if
- A brand-new business with no existing site or rankings (see website development)
- You only need a new logo and social graphics, with no website change
- You want to launch in a few days without time for mapping and testing
Website rebranding: frequently asked questions
Something else? Call +91 7500-4300-91 or WhatsApp us.
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Read moreWebsite rebranding for businesses in Hooghly, Kolkata and worldwide
We are based in Hooghly, with offices in Ramanathpur and near the LIC Office in Chanditala. We work with businesses in Chanditala, Serampore, Chinsurah, Chandannagar, Uttarpara, Arambagh, Howrah, Kolkata and the rest of West Bengal, and we are happy to meet at our office or yours.
Talk to us in Bengali, Hindi or English, on WhatsApp or at our office.
Our Hooghly and Kolkata pageHead office
Ramanathpur, Hooghly
Plot No-229, RamanathpurHooghly, West Bengal 712704
India
Mon–Sat, 10:00 AM – 7:00 PM IST
DirectionsBranch office
Chanditala, Hooghly
Near LIC Office, ChanditalaHooghly, West Bengal 712702
India
Mon–Sat, 10:00 AM – 7:00 PM IST
DirectionsTalk to us about website rebranding
Tell us what you need in two minutes. Reply within 15 minutes, Mon–Sat 10 am–7 pm IST.