Lead generation services that count the leads your sales team can use
Cheap leads are easy to buy and expensive to call. We build the whole path from ad to salesperson, filter out junk on the way, and report on enquiries that turned into conversations.
- Lead generation is priced as a one-time funnel setup plus monthly management.
- A real person on WhatsApp within 15 minutes, Mon–Sat 10 am–7 pm IST, in Bengali, Hindi or English.
- You own the work. Code, files, accounts and data stay in your name, with an NDA on request.
Updated by the Nexta Web Solution team
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5+ years experience · 10,000+ clients
Businesses in India, the UK, the Gulf and beyond
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MSME · ISO · PCI DSS · NIXI
Registered, certified and accredited. See details
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Registered Pvt Ltd company
CIN U62099WB2024PTC267968 · 2 offices in Hooghly
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A real person on WhatsApp
Reply within 15 minutes in office hours
Lead generation at Nexta, in short
Lead generation services bring enquiries from people who are actually likely to buy. Nexta builds the landing page, runs Google and Meta ads, adds qualifying questions and WhatsApp, and routes each lead to your salesperson within minutes. It suits Indian service businesses, coaching institutes, real estate and B2B sellers. Pricing is a setup fee plus monthly management, with ad spend paid at cost; first campaigns go live in about two weeks.

Why most leads never become customers
“"Lots of leads, nobody picks up the phone"”
The dashboard shows hundreds of leads this month. Your telecaller says most numbers ring out, are switched off, or the person says they never filled any form.
“"Leads are scattered everywhere"”
Some come from Facebook forms, some from IndiaMART, some from the website, some straight to the owner's WhatsApp. Nobody can say how many came in last week or who followed up.
“"We call back the next day and they have already bought"”
A lead arrives at 8 pm, gets noticed at 11 am the next morning, and by then the customer has spoken to two competitors who replied faster.
“"The agency says cost per lead is down, sales are not up"”
Monthly reports celebrate cheaper leads. Nobody checks whether those leads became site visits, demos, admissions or orders.
“"Bought leads went to five companies at once"”
You paid a portal for leads and found out the same enquiry was sold to every competitor in your area. The customer was annoyed before you even called.
What our lead generation services include
A written definition of a qualified lead
Before any money is spent, we agree what a good lead looks like for you: budget, location, timeline, course or product. Every report afterwards counts against that definition, not just form fills.
Landing pages built for one offer
A focused page per offer, fast on Indian mobile networks, with a short form, a WhatsApp button and a click-to-call number. No menus leading people away, and nothing on the page that cannot be backed up.
Ads on the channels your buyers use
Google Search for people already looking, Meta for awareness and retargeting, LinkedIn only where the deal size justifies it. Ad spend goes from your own card to the platform, in your own ad accounts.
Junk filters at the form
On Meta we use higher intent forms, typed phone numbers and one or two qualifying questions. On landing pages, phone OTP or validation where it fits. Fewer leads sometimes, but far more that answer.
Instant routing to the right person
Each lead lands in one sheet or CRM and is pushed to the assigned salesperson on WhatsApp or email straight away, with source and answers attached. IndiaMART and Justdial enquiries can join the same pipeline.
An automatic first reply
The lead gets an immediate WhatsApp or email acknowledgement with the brochure, fee list or next step, sent through the official WhatsApp Business Platform to people who asked to be contacted.
Sales outcomes fed back to the ad platforms
Your team marks each lead as qualified, visited or won. We send those outcomes back to Google Ads and Meta as offline conversions, so their bidding learns to find more people like your real customers.
From first call to qualified leads
- 1Week 1
Sales call and lead definition
We listen to how your team sells today, what a good customer looks like and what your sales cycle is. Then we write it down together.
- 2Week 1-2
Funnel build
Landing page, forms, tracking in GA4 and the ad platforms, the routing sheet or CRM, and the WhatsApp first reply are set up and tested end to end.
- 3Week 2-3
Launch with a test budget
Campaigns start on a modest daily spend across two or three angles so we learn which offer and audience bring usable leads before scaling.
- 4Weekly
Weekly lead quality review
A short weekly check with your sales team: which leads were good, which were junk and why. Targeting, questions and copy change based on their answers.
- 5Month 2 onwards
Scale what converts
Budget moves to the campaigns producing qualified leads at a cost you are happy with, and we cut the rest even if they look cheap per lead.
What you get
- Written qualified-lead definition agreed with your sales team
- One or more landing pages with form, WhatsApp and call buttons
- Google Ads and/or Meta campaigns in your own accounts
- Conversion tracking in GA4, Google Ads and Meta
- Lead routing sheet or CRM pipeline with source tagging
- Instant WhatsApp or email acknowledgement to every lead
- Offline conversion feedback from your sales outcomes
- Weekly lead-quality notes and a monthly report on cost per qualified lead
Pricing
Fixed quote within 24 hours
Lead generation is priced as a one-time funnel setup plus monthly management. Landing pages start at ₹9,999 and Google Ads management is ₹12,999 a month or 15% of ad spend, whichever is higher; a full programme across channels gets a fixed written quote within 24 hours of a free call. Ad spend is paid by you directly to Google or Meta, all fees + GST.
Every price shows GST and the total. Nothing is added after you enquire.
How we keep lead quality honest
We report on qualified leads, not form fills
Cost per lead is easy to push down by attracting people who will never buy. Our monthly number is cost per qualified lead, using the definition your own team agreed to.
Your leads are yours alone
We never resell, share or pool enquiries. Every lead comes from campaigns in your own ad accounts and goes only to your team.
No purchased databases or cold spam
We do not buy phone or email lists, and we only message people who asked to be contacted. That keeps you on the right side of the Digital Personal Data Protection Act and keeps your WhatsApp number safe from bans.
We can build the missing pieces
If the problem is your website, your CRM or a slow form, our developers fix it in-house. You are not stuck between a marketing agency and a separate web vendor blaming each other.
Is this right for you?
A good fit if
- Service businesses with a clear offer and someone to call leads the same day
- Coaching institutes and schools before admission seasons
- Real estate, interiors, solar and other high-ticket local sales
- B2B companies selling to Indian SMEs that already get some enquiries from IndiaMART or referrals
Probably not the right fit if
- Businesses with nobody to follow up on leads within a few hours
- Anyone wanting a fixed number of leads guaranteed regardless of quality
- Requests for cold calling lists or bulk WhatsApp blasts to bought numbers
- Very low-priced products where a phone call per customer does not pay back; e-commerce ads suit those better
Lead generation: frequently asked questions
Something else? Call +91 7500-4300-91 or WhatsApp us.
Related services
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Most Google Ads accounts we audit are not short of budget. They are short of tracking, negative keywords and someone reading the search terms every week. That is the unglamorous work we do.
Read moreWhatsApp marketing
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Read moreLead generation for businesses in Hooghly, Kolkata and worldwide
We are based in Hooghly, with offices in Ramanathpur and near the LIC Office in Chanditala. We work with businesses in Chanditala, Serampore, Chinsurah, Chandannagar, Uttarpara, Arambagh, Howrah, Kolkata and the rest of West Bengal, and we are happy to meet at our office or yours.
Talk to us in Bengali, Hindi or English, on WhatsApp or at our office.
Our Hooghly and Kolkata pageHead office
Ramanathpur, Hooghly
Plot No-229, RamanathpurHooghly, West Bengal 712704
India
Mon–Sat, 10:00 AM – 7:00 PM IST
DirectionsBranch office
Chanditala, Hooghly
Near LIC Office, ChanditalaHooghly, West Bengal 712702
India
Mon–Sat, 10:00 AM – 7:00 PM IST
DirectionsTalk to us about lead generation
Tell us what you need in two minutes. Reply within 15 minutes, Mon–Sat 10 am–7 pm IST.