How to choose the right brand colours for your Indian business
Colour drives 90% of subconscious brand judgment in the first 90 seconds — and in India, cultural meaning matters more than in most markets. Saffron and orange convey energy and tradition (used by Swiggy, Zomato), blue signals trust (Paytm, HDFC), green works for natural and ayurveda brands (Patanjali, Mamaearth).
The 60-30-10 rule
60% of your interface should be a neutral background, 30% a secondary brand colour, and 10% a punchy accent for CTAs. This generator outputs exactly those proportions — primary for accents, secondary for sections, light for backgrounds, dark for text.
Common mistakes
Picking too many colours (5 max), choosing low-contrast pairs (fails accessibility), and copying competitor palettes (you blend in). Start with one strong primary and use this tool to derive the rest using colour theory.
Once your palette is locked, validate the rest of your site with the Website Audit Tool or estimate redesign cost via the Website Cost Calculator.