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Nexta Web Solution
Digital marketing & SEO

App store optimisation for apps people actually install

Your store page is a sales page that most teams write once, on launch night, and never touch again. We rewrite it for search, test it with real visitors, and fix the ratings problems behind it, because we build apps too.

  • ASO is quoted as a fixed one-time overhaul per app (both stores and agreed languages), with optional monthly testing and reporting after that.
  • A real person on WhatsApp within 15 minutes, Mon–Sat 10 am–7 pm IST, in Bengali, Hindi or English.
  • You own the work. Code, files, accounts and data stay in your name, with an NDA on request.

Updated by the Nexta Web Solution team

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Get a price for app store optimisation (ASO)

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  • 5+ years experience
  • 10,000+ clients
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  • ISO certified
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  • 5+ years experience · 10,000+ clients

    Businesses in India, the UK, the Gulf and beyond

  • MSME · ISO · PCI DSS · NIXI

    Registered, certified and accredited. See details

  • Registered Pvt Ltd company

    CIN U62099WB2024PTC267968 · 2 offices in Hooghly

  • A real person on WhatsApp

    Reply within 15 minutes in office hours

App store optimisation (ASO) at Nexta, in short

App store optimization services improve how your app ranks in Google Play and Apple App Store search and how many visitors install it. Nexta rewrites your title, descriptions and keywords, redesigns screenshots, builds Bengali and Hindi listings, runs store listing tests and works on ratings. It suits Indian apps with real users but weak organic installs. Priced as a fixed one-time overhaul, with optional monthly testing; the first round takes two to three weeks.

A hand holding a smartphone showing an app dashboard
PricingFixed quote in 24 hours
5+ years · 10,000+ clients

Why good apps get few installs

“"Nobody finds the app unless we send the link"”

People install when you share a link on WhatsApp, but search brings almost nothing. Type the problem your app solves into the Play Store and you are not on the first screen.

“"They open the store page and leave"”

Play Console shows plenty of store listing visitors and a poor install rate. The screenshots are raw phone captures with no message, and the first line of the description talks about your company, not the user.

“"Our rating is stuck below four stars from an old bug"”

One bad release a year ago brought a wave of one-star reviews. The bug is fixed but the reviews are still on top, and nobody has replied to them.

“"Paid installs cost too much to keep going"”

Install campaigns worked while the budget lasted. The moment you paused them, downloads dropped to almost zero, because there is no organic engine underneath.

“"Half our users read Bengali or Hindi, our listing is only in English"”

Your customers in Hooghly, Bihar or Uttar Pradesh browse the store in their own language, and your listing gives them nothing to read.

What our app store optimization services cover

Keyword research from real store searches

We map the words people type into Play Store and App Store search for your category, including Hinglish and misspelt forms. Then we decide which ones your title, subtitle, short description and Apple keyword field should carry, because each store reads text differently.

Metadata rewritten within store limits

Apple gives you a 30 character name, a 30 character subtitle and a hidden 100 character keyword field. Google Play gives a 30 character name, an 80 character short description and up to 4,000 characters of full description that its search actually reads. We write each field for both the algorithm and the person scrolling.

Screenshots that sell in the first two frames

Most visitors never swipe past the first two or three screenshots. We redesign them around the outcomes users want, with short captions, device frames and a clear order, plus a feature graphic and an app preview video where it helps.

Bengali, Hindi and other regional listings

Native speakers write localised listings and screenshots, not a machine translation pasted in. We start with the language your own user data points to, then add more if the numbers justify it.

Store listing experiments and A/B tests

On Google Play we run store listing experiments, testing up to two variants of icon, screenshots or descriptions against the current page. On iOS we use Product Page Optimisation. One change at a time, so we know what moved installs.

Ratings and reviews workflow

We set up the official in-app review prompt at the right moment, draft reply templates for common complaints, and work with your developers (or ours) to fix the crashes and ANRs that cause one-star reviews in the first place.

Custom store listings for ads and audiences

If you run Google App campaigns or Meta ads, we build custom store listings on Play and custom product pages on iOS so the store page matches the promise in the ad that brought the tap.

How an ASO project runs

  1. 1Week 1

    Audit and data access

    You add us as a user in Play Console and App Store Connect. We review current keywords, conversion rate, ratings, competitors and crash data, and send a written audit.

  2. 2Week 1-2

    Keyword map and copy

    We agree the target keywords with you and write new metadata for each store and language. You approve every line before it goes live.

  3. 3Week 2

    Creative redesign

    New screenshots, feature graphic and icon options are designed in Figma and shared for comments on WhatsApp.

  4. 4Week 2-3

    Publish and start tests

    We publish the approved listing, then start the first experiment. Apple metadata changes ship with your next app version, so we plan around your release.

  5. 5Monthly

    Measure and iterate

    Keyword positions, store visitors and install conversion are tracked monthly. Winning variants go live, losing ones are documented so nobody tries them again.

What you get

  • Written ASO audit with competitor comparison
  • Keyword map per store and per language
  • New title, subtitle, short and full descriptions
  • Apple keyword field set (100 characters, no wasted words)
  • Redesigned screenshot set and feature graphic, editable Figma files
  • Bengali and/or Hindi localised listing
  • Experiment plan with hypotheses and results log
  • Review reply templates and in-app review prompt guidance
  • Monthly report: keyword positions, visitors, install rate, rating trend

Pricing

Fixed quote within 24 hours

ASO is quoted as a fixed one-time overhaul per app (both stores and agreed languages), with optional monthly testing and reporting after that. Tell us your app link and target markets on a free call and you get a fixed written quote within 24 hours. Paid install campaigns, if any, are billed at cost.

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Every price shows GST and the total. Nothing is added after you enquire.

Why app owners work with us on ASO

We build apps, so we can fix the real problem

Plenty of ASO work stalls because the rating problem is a crash, a slow login or a broken payment screen. Our developers can read your vitals in Play Console and fix the cause, not just reply to angry reviews.

No fake reviews, no incentivised install farms

Both stores remove ratings and can suspend apps for manipulation. We grow ratings through better timing of the official review prompt and fixing what annoys users. Slower, but it does not put your developer account at risk.

Regional language written by people who speak it

Our team works in Bengali, Hindi and English every day. A Bengali listing written by a native speaker reads like a local brand, and that shows in install rates from those users.

Your accounts, your files

We work as invited users in your Play Console and App Store Connect. All design files, keyword sheets and test logs are handed over, so you can continue without us whenever you choose.

Is this right for you?

A good fit if

  • Apps already live with at least some daily store visitors
  • Android-first apps targeting Indian users in more than one language
  • Teams running paid install campaigns who want a better store page behind the ads
  • Founders whose rating has slipped and who need both fixes and a review plan

Probably not the right fit if

  • Apps not yet launched: start with design and launch planning instead
  • Anyone who wants bought reviews or guaranteed rank positions
  • Apps with a serious crash problem that you are not willing to fix first
  • Internal or enterprise apps distributed privately, where store search does not matter

App store optimisation (ASO): frequently asked questions

Something else? Call +91 7500-4300-91 or WhatsApp us.

It depends on how many stores, languages and screenshot sets are involved, so we give a fixed written quote within 24 hours of a free call rather than a vague range. The first overhaul is a one-time fee. Ongoing testing and reporting is a separate monthly fee you can stop at any time. Any ad spend for install campaigns is paid by you directly to Google or Apple.

Store conversion changes usually show within a few weeks of publishing new screenshots and copy, because you can compare install rate before and after. Keyword ranking moves more slowly, often over two to three months, and depends on competition and how many people install after finding you. We report both separately so you can see which is moving.

No. Google and Apple decide rankings using signals nobody outside controls, including install velocity, retention and ratings. Anyone promising a fixed position is usually planning incentivised installs, which can get your app penalised. We promise clear work, honest testing and a monthly report showing what changed.

Access to Play Console and/or App Store Connect as an invited user, your brand files, a short call with whoever knows your users best, and a list of the competitors you lose customers to. If you have analytics such as Firebase or GA4, read access helps us see which features keep people using the app.

Yes, quite a lot. Google Play reads your full description for search, so wording across the whole text matters. Apple ignores the description for search and uses the name, subtitle and a hidden keyword field instead. Testing tools also differ. We write separate copy for each store rather than pasting the same text into both.

If a real share of your users browse in those languages, yes. Play Console shows store visitors by language and country, so we check that first. A localised listing costs far less than another month of paid installs, and native-language screenshots often lift install rate among those users noticeably.

Nobody can remove genuine reviews, and attempts to do so break store policies. What works is replying politely and quickly, fixing the issue, and asking happy users for a rating through the official in-app review prompt. Users can update their review after a fix, and newer ratings carry weight in your displayed score.

Yes. We work with app owners in the UK, Gulf, Australia and North America, and can localise for English variants and Arabic-speaking markets with a native reviewer. Quotes can be fixed in USD, GBP or AED, and we work over email, WhatsApp or video calls in your time zone overlap.

Sources: Apple Developer: Creating your product page · Google Play Console Help: Create and set up your app · Google Play Console Help: Store listing experiments

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App store optimisation (ASO) for businesses in Hooghly, Kolkata and worldwide

We are based in Hooghly, with offices in Ramanathpur and near the LIC Office in Chanditala. We work with businesses in Chanditala, Serampore, Chinsurah, Chandannagar, Uttarpara, Arambagh, Howrah, Kolkata and the rest of West Bengal, and we are happy to meet at our office or yours.

Talk to us in Bengali, Hindi or English, on WhatsApp or at our office.

Our Hooghly and Kolkata page

Head office

Ramanathpur, Hooghly

Plot No-229, Ramanathpur
Hooghly, West Bengal 712704
India

Mon–Sat, 10:00 AM – 7:00 PM IST

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Branch office

Chanditala, Hooghly

Near LIC Office, Chanditala
Hooghly, West Bengal 712702
India

Mon–Sat, 10:00 AM – 7:00 PM IST

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