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Nexta Web Solution
Digital marketing & SEO

Generative engine optimization that gets your pages cited

When an AI tool writes an answer, it links a handful of sources. GEO is the work of becoming one of them: pages worth quoting, facts the model can trust, and a brand other websites already mention.

  • From ₹19,999/month + GST. Monthly programme from ₹19,999 + GST for one website and an agreed question set.
  • A real person on WhatsApp within 15 minutes, Mon–Sat 10 am–7 pm IST, in Bengali, Hindi or English.
  • You own the work. Code, files, accounts and data stay in your name, with an NDA on request.

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Generative engine optimisation (GEO) at Nexta, in short

Generative engine optimization (GEO) is the practice of getting your website cited as a source inside AI-written answers from ChatGPT search, Perplexity, Microsoft Copilot and Google AI Overviews. Nexta finds the questions where competitors are cited and you are not, rebuilds the pages that should be cited, adds original facts and clear structure, earns mentions on sites the AI tools trust and tracks citations monthly. Plans start from ₹19,999 a month + GST.

A laptop showing website traffic charts and analytics
PricingFrom ₹19,999/month + GST
5+ years · 10,000+ clients

Why AI answers cite other websites instead of yours

“"Perplexity cites a blog that copied our guide"”

You wrote the original explanation years ago. An aggregator rewrote it, and now that site gets the citation and the click.

“"Our pages say a lot and prove nothing"”

The service page talks about quality and experience but never gives a price range, a timeline or a single specific fact an AI could repeat with confidence.

“"AI answers link to directories, not to us"”

For your main search, the sources shown are Justdial, a listicle and a competitor. Your own site, which has the real information, is missing.

“"We have no idea which questions matter"”

People phrase AI prompts as full sentences, not keywords. Your keyword list does not tell you what buyers actually ask an assistant.

“"Nobody outside our website talks about us"”

There are few reviews, no press mentions and no industry listings, so the AI has little independent evidence that your business is real and good.

What generative engine optimization involves

Citation gap analysis

We run your buyer questions through answer engines that show sources and record every cited domain. The result is a list of questions where competitors, directories or media are cited instead of you, ranked by business value.

Pages built to be quoted

Each target page gets a direct answer near the top, short self-contained sections, comparison tables, clear headings and a summary of key facts. Generative engines lift passages, so every passage has to make sense on its own.

Original information

We help you publish what only you know: real price ranges in rupees, typical timelines, checklists from your own projects, local regulations explained, survey results from your customers. Unique facts give an AI a reason to cite you rather than a copy.

Sources and author credibility

Claims are backed with references to official sources such as government portals and standards bodies. Author bios, company details and update dates are shown, so the page reads as trustworthy to people and to machines.

Mentions on sites AI tools rely on

Generative engines often cite trusted third parties. We pursue genuine coverage: industry directories, local news, association listings, partner pages, podcasts and expert quotes. No paid link schemes.

Crawler and freshness checks

We confirm search crawlers used by AI answer engines can fetch your pages, that updates are re-crawled quickly through sitemaps and IndexNow for Bing, and that important text is not locked inside images, PDFs or scripts.

Citation tracking

Every month we re-run the question set and log which of your URLs were cited, by which engine, and where you lost or gained ground against named competitors.

How a GEO programme runs

  1. 1Week 1

    Question mapping

    We turn your services into the full-sentence questions buyers ask, including comparison and "best for" questions, and agree a tracking set.

  2. 2Week 2

    Citation audit

    Each question is run across source-showing engines and every cited site is logged, giving the gap list and baseline.

  3. 3Weeks 3-6

    Page rebuilds

    Pages for the highest-value gaps are restructured and enriched with original facts, starting with the questions closest to a purchase.

  4. 4Month 2 onwards

    Third-party mentions

    Outreach and listings target the exact sites the engines already cite in your niche.

  5. 5Every month

    Monthly re-test

    Citations are re-checked, the log updated and the next set of pages chosen from the results.

What you get

  • Buyer question map grouped by service and buying stage
  • Citation audit showing every source cited for each question
  • Prioritised gap list with the page that should win each citation
  • Rebuilt pages with answer-first sections and key facts summaries
  • Original data or checklist assets based on your own experience
  • Outreach and listings log for third-party mentions
  • Monthly citation report by engine and competitor

Pricing

From ₹19,999/month + GST

Monthly programme from ₹19,999 + GST for one website and an agreed question set. Larger question sets, several languages or original research projects such as customer surveys are quoted in writing within 24 hours of a free call.

Get my quote Book a free call

Every price shows GST and the total. Nothing is added after you enquire.

What makes our GEO work different

We read the sources, not just the answer

The useful part of an AI answer is the list of cited sites. We study them to see what kind of page wins in your niche, then build something better and more specific.

Your knowledge becomes the content

Generic AI-written articles rarely get cited because they say what every other page says. We interview you or your team for the details that make a page worth quoting, then write and edit it properly.

Mentions earned honestly

Generative engines cross-check brands against independent sources. We build those sources through real outreach and listings, the same rules we follow for link building, with every placement logged.

Part of a wider plan

GEO works best alongside basic SEO and accurate brand information. If you need all of it, our AI SEO services page covers the combined programme.

Is this right for you?

A good fit if

  • Businesses with real expertise that is not visible on their website yet
  • B2B firms whose buyers research with ChatGPT or Perplexity before calling
  • Brands whose content is being out-cited by aggregators and copycat blogs
  • Companies willing to share prices, timelines and practical detail publicly

Probably not the right fit if

  • Sites that cannot be crawled or indexed yet: fix technical SEO first
  • Businesses unwilling to publish specifics such as prices or process
  • Anyone wanting bulk AI-written articles without review

Generative engine optimisation (GEO): frequently asked questions

Something else? Call +91 7500-4300-91 or WhatsApp us.

Generative engine optimization (GEO) means improving your content and online presence so AI tools that write answers, such as ChatGPT search, Perplexity, Copilot and Google AI Overviews, choose your pages as sources and mention your brand. The term comes from academic research published in 2023 that tested which content changes make sources more visible in generated answers.

SEO aims to rank a link in a list of results. GEO aims to be quoted or cited inside an answer that the user reads instead of the list. The two overlap heavily, because most answer engines search the web first, so a page usually has to be crawlable and reasonably well ranked before it can be cited. GEO adds work on quotable structure, original facts and third-party mentions.

Mainly engines that search the live web and show sources: ChatGPT with search, Perplexity, Microsoft Copilot, Google AI Overviews and Google AI Mode, plus Gemini. Answers from models that do not search the web depend on what the model learned earlier; our LLM optimisation page covers that side.

Our GEO programme starts from ₹19,999 a month plus GST for one website and an agreed set of buyer questions. The price grows with the number of questions tracked, languages and whether original research such as a customer survey is included. You get a fixed written quote within 24 hours of a free call.

By citations and mentions. Each month we run the same questions across the main engines and record whether your site was cited, which page, and which competitors appeared. We also watch referral visits from AI tools in GA4 and enquiries that mention finding you through ChatGPT or similar.

Rarely on their own. Generative engines tend to cite pages that add something, such as a specific fact, a price, a method or a clear comparison. Mass-produced AI text repeats what already exists. We may use AI tools for drafts, but every page is edited by a person and built around your real knowledge.

llms.txt is a proposed file that gives AI tools a short guide to your site. It is cheap to add and we include it, but it is not an official standard and major search engines have not said they use it. Clear pages, crawler access and good sources matter far more.

Engines that search the web can pick up rebuilt pages within a few weeks of re-crawling. Earning third-party mentions takes longer, usually a few months. Most clients see first new citations within two to three months, with steadier gains after that.

Sources: Aggarwal et al., GEO: Generative Engine Optimization (arXiv) · llms.txt proposal

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Generative engine optimisation (GEO) for businesses in Hooghly, Kolkata and worldwide

We are based in Hooghly, with offices in Ramanathpur and near the LIC Office in Chanditala. We work with businesses in Chanditala, Serampore, Chinsurah, Chandannagar, Uttarpara, Arambagh, Howrah, Kolkata and the rest of West Bengal, and we are happy to meet at our office or yours.

Talk to us in Bengali, Hindi or English, on WhatsApp or at our office.

Our Hooghly and Kolkata page

Head office

Ramanathpur, Hooghly

Plot No-229, Ramanathpur
Hooghly, West Bengal 712704
India

Mon–Sat, 10:00 AM – 7:00 PM IST

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Branch office

Chanditala, Hooghly

Near LIC Office, Chanditala
Hooghly, West Bengal 712702
India

Mon–Sat, 10:00 AM – 7:00 PM IST

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